Garment bags into the net to buy the largest commodity

With the online shopping market's sustained high-speed development, on-line purchase of goods have become netizens an important part of network activity. According to the latest Ninth netizens iResearch Consulting Network habits and consumer behavior research shows that "online purchase of goods" ranked the major mainstream Internet application (17) in section 8. According to data Ereli iUserTracker, online shopping site in December 2009 reached the number of monthly coverage of 190 million, 30 million daily average number of persons covered super. Online shopping in the penetration and impact of Internet users is increasing.
    Chinese New Year holiday as the most important one, stocking up the acquisition of essential, but the rapid development of online shopping has become the users of new shopping options. IResearch Consulting on the end of February 2010, Internet users purchased online stocking up on the situation, and so an investigation.

    Net purchases more than half of the respondents were users before and after Chinese New Year Year of the Tiger net purchases over stocking time mostly concentrated in pre-holiday 2 ~ 3 weeks.

    Ereli survey data show that net purchases of users surveyed, 56.2% of the Spring Festival in 2010 were net purchases of users before stocking up. Net purchases stocking up time is normally concentrated in the years ago, especially in 2 to 3 weeks before the holiday. Ereli iUserTracker monitoring data show that February 13, 2010 is New Year's Eve, before the Spring Festival the second week, third week of shopping sites the number of weeks covered by a small peak appeared after the first week before the holiday began to fall.

    IResearch Consulting analyst Zhang Yanping, said years ago, 2 to 3 weeks the appearance of the peak shopping, mainly because users are generally pre-holiday stocking up ahead of reserves, but online shopping has a certain distribution cycle time, the time required under the order than the line stocking under traditional channels to purchase about 1 week ahead of schedule.

    Net purchases of women is relatively high degree of user activity.

    The survey sample, the proportion of male users network share was 68.4%, females 31.6%, but the online shopping behavior of users of different gender situation is different, if the user two types of terms, A daily consumption for online shopping is the preferred and often purchase; B non-essential way to shop, and occasionally will try once or twice, Ereli Statistics found that, A category of users were female users TGI (target group) index higher, indicating A category of users in the intensity of female users is higher than net purchases the overall level of the user, but also to a certain extent explains the women's net share is relatively high degree of user activity.

    Network marketing is the driver offers the user the primary factor in purchase stocking up.

    Overall, China's net purchase price of the sensitivity of users of high net basic equivalent purchase cheap, discount, net of the reasons for this are nothing more than to buy stocking so. From the survey data, the user purchase stocking network is the primary driver of a variety of promotional offers multiple; the same time, the user selects Shop In addition to the primary concern the credibility of the seller, the product price level is the second largest factor; attractive commodity prices and promotional activities to stimulate the user network is also an important factor in purchase.

    Clothing, food, 3C type net purchase stocking up ranked the top 3.

    Ereli net purchase research data show that stocking, net purchases stocking top three commodities are clothing bags, food, health care, IT digital products. Ereli year, according to the latest online shopping market research data show that Internet users purchased goods to the former three are clothing bags, books, audio-visual, cosmetics and personal care products.

    Comparison in terms of total net purchases, food, health care classes and IT network of digital commodities purchased stocking up ranked in the front, which is related to stocking their own characteristics. Years ago, reserve-food goods are a common practice, coupled with net purchases of users up to 25 ~ 30-year-old users (55.9%), purchase of gifts for friends and family are also a lot of volume, while the IT digital and other products are a better gift.

    Product quality is the user's largest online shopping stocking concerns.

    From this research, data, product quality is the user concerns about online shopping stocking the most problems, more than 7 into the users are worried about quality issues. It also put forward demands to the network business, especially in the food stocking majority, quality, an important issue. In addition, from the user's Web businesses to buy stocking choose to watch, in addition to ranking first Taobao C2C platform, in addition, several well-known B2C mall front rank were compared. B2C businesses with its high reputation and genuine licensed etc., to a certain extent to meet the user requirements for the stocking of product quality.